NONPROFIT / WEBSITE STRATEGY / PLANNING
From website refresh to digital roadmap.
The strategic contribution was to define the objective, map the work, identify the inputs and build a realistic path from research through launch.
THE QUESTION BEHIND THE WORK
Before redesigning the website, what does the organization actually need the website to do?
CHALLENGE
A website refresh could easily become a design exercise before the organization had aligned on objectives, content, vendors and implementation realities.
INSIGHT
Treat the redesign as an organizational project and work backward from what the website needs to accomplish.
DELIVERABLE
A phased roadmap connected research, vendor evaluation, content, analytics, approvals, training and ongoing support.
THE MOVE
Treat the redesign as an organizational project, not a design exercise.
The roadmap worked backward from the objective, surfaced content and asset needs, introduced vendor-selection thinking, created a phased schedule and allowed time for approvals, travel, holidays and organizational realities.