Strategic communications
Brand, positioning, content and digital strategy for mission-driven organizations and growing businesses.
SENIOR MARKETING, COMMUNICATIONS & STRATEGIC INITIATIVES LEADER
START WITHA BETTERQUESTION.
What is the real problem to solve?
Good strategy connects the business objective to what people need to understand, believe or do next.
25+ YEARSGLOBAL BUSINESSSTRATEGIC INITIATIVESEXECUTIVE COMMUNICATIONS
SELECTED IMPACT
Selected results.
Growth, engagement and commercial outcomes across different chapters of the work.
6Best Places to Work & Corporate Culture AwardsTrailer Bridge
4×Company growth over three yearsILD Corp. / during tenure
+59%B2B summit attendanceILD Corp.
$3M+First-year real-estate salesBerkshire Hathaway HomeServices
CURRENT WORK
Current work, clearly framed.
Updated October 2026.
GPOC + GPOC Talks
Marketing, communications, brand-development and producer support, with clear boundaries around institutional and policy content.
Websites + digital roadmaps
Planning, content architecture, audience journeys, implementation sequencing and practical launch support.
Writing + research
Questions at the intersection of business clarity, people-first brands, AI, human resilience and global perspective.
SELECTED WORK
Work built for the problem in front of it.
Global businesses, mission-driven organizations and high-stakes decisions, each with a different problem to solve.
TRAILER BRIDGETHE PEOPLE BEHIND THE PROMISE.
Building marketing for growth.
Customer insight, brand, digital, internal communications and sales enablement during a period of significant company growth.
View Trailer Bridge work ↗
When marketing became business creation.
Digital communities, new ventures, executive communications and thought leadership.
Making complex infrastructure understandable.
Global campaigns, films, case studies and sales content built around why reliable power matters.
Creating room for understanding.
Brand system, communications framing, event communications and producer support.
LINKEDIN RECOMMENDATION / EXECUTIVE PERSPECTIVE
“Always focused on ILD business objectives, she helped guide our strategy and implementation... Ilona is a true leader and trusted voice.”
Mike GelfondPresident/Partner, Mastermind, Inc.
THE APPROACH
Connect. Clarify. Create. Convert.
One discipline: turn understanding into action.
01
Connect
Bring together customers, teams and leadership to see the full picture.
02
Clarify
Find the clearest idea without flattening the nuance.
03
Create
Build the message, experience, tool or plan the situation calls for.
04
Convert
Turn clarity into a decision, action or next step.
ADDITIONAL WORK
Range without losing the thread.
IDEAS & OBSERVATIONS
Not everything worth sharing fits into a case study.
WAYS TO WORK TOGETHER
Choose the conversation that fits the work.
Leadership, focused strategic assignments, speaking and institutional collaboration each begin with a different question.
Leadership rolesSenior marketing, communications, executive-communications and strategic-initiatives leadership.Strategic engagementsFocused work involving positioning, stakeholder alignment, brand clarity, digital strategy or complex special projects.Speaking + advisoryConversations, panels and workshops built around better questions, people-first brands and translating complexity.Media + institutional collaborationInterviews, guest essays, podcasts, university programs and foundation conversations.
WHAT GUIDES THE WORK